What is Web Design?
Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development. Web design used to be focused on designing websites for desktop browsers; however, since the mid-2010s, design for mobile and tablet browsers has become ever-increasingly important.
A web designer works on the appearance, layout, and, in some cases, content of a website. Appearance, for instance, relates to the colors, font, and images used. Layout refers to how information is structured and categorized. A good web design is easy to use, aesthetically pleasing, and suits the user group and brand of the website. Many webpages are designed with a focus on simplicity, so that no extraneous information and functionality that might distract or confuse users appears. As the keystone of a web designer’s output is a site that wins and fosters the trust of the target audience, removing as many potential points of user frustration as possible is a critical consideration.
Two of the most common methods for designing websites that work well both on desktop and mobile are responsive and adaptive design. In responsive design, content moves dynamically depending on screen size; in adaptive design, the website content is fixed in layout sizes that match common screen sizes. Preserving a layout that is as consistent as possible between devices is crucial to maintaining user trust and engagement. As responsive design can present difficulties in this regard, designers must be careful in relinquishing control of how their work will appear. If they are responsible for the content as well, while they may need to broaden their skillset, they will enjoy having the advantage of full control of the finished product.
How Can Professional Web Design Help My Online Business?
As important as having a great domain name, professional web design can help you:
- Satisfy customers. Professional Web design meets the needs of your visitors – telling them quickly what they want to know without unnecessary and confusing design items. Making sure the navigation in your Web site design is predictable, consistent and easy to understand will help build a positive relationship with your visitors.
- Attract search engines. No matter how appealing your Web site design looks, it won’t show up on the search engine results pages if it’s not coded in a way that the search engines can read.
- Avoid technical glitches. It doesn’t take much to turn a customer away. Lengthy loading times, broken links and dropped images are just a few of the web design issues that can be remedied by a professional Web design service.
By reaching out to customers and search engines alike, Web site design serves an important dual purpose that has a great impact on your online sales.